Why must greenhouse vegetable growers produce crops when outdoor supplies are limited or sell premium-quality produce?

Greenhouse vegetable growers must either produce crops when outdoor supplies are limited or offer premium-quality produce to successfully compete with other fresh market producers.1

Because greenhouse operations involve significant management—such as regulating temperature, humidity, and light to create favorable growth conditions—they are more resource-intensive than traditional field farming. By timing production to coincide with periods when outdoor crops are unavailable, or by focusing on superior quality that commands higher prices, growers can offset these operational costs and remain economically viable in the marketplace.12