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Why is Keith Richards known as “the Human Riff”?

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Keith Richards of the Rolling Stones earned the nickname "the Human Riff" due to his signature guitar playing style. This style is defined by a unique combination of blues musicality, his frequent use of a five-string open G tuning, and specific modifications to his guitar electronics.1

His approach, which emphasizes chord-heavy rhythms and weaving lines with a second guitarist, is heavily influenced by early 20th-century Chicago blues musicians and rock-and-roll pioneer Chuck Berry.1