Why do some Eastern-based new religious movements emphasize universalism and scientific language?

Eastern-based new religious movements (NRMs) often emphasize universalism and scientific language as a strategic response to the cultural and religious pluralism of the West.1

• Universalism: Many of these movements adopt universalist perspectives to reconcile their teachings with the diverse religious landscape they encounter. By claiming that all world religions teach fundamentally the same truth, they position themselves as inclusive paths that transcend sectarian boundaries, which helps them appeal to a broader, pluralistic audience.1
• Scientific Language: Movements such as the Self-Realization Fellowship and Transcendental Meditation often represent their spiritual techniques in quasi-scientific terms. By framing meditation or yoga as a "scientific" method for achieving personal or social harmony, these groups seek to validate their practices within a modern, secularized society that prioritizes empirical evidence and rational inquiry.1

This adaptation allows these movements to repackage ancient traditions in ways that feel relevant and accessible to Western followers, often bridging the gap between traditional spirituality and contemporary psychological or scientific frameworks.1