Why did several reprints of Gulliver’s Travels appear soon after 1726?

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Gulliver’s Travels (1726) proved to be an immediate success upon its publication, which drove the demand for multiple reprints within just a few months of its release. These early reprints often featured minor textual variations. The work's immense popularity, which has remained consistent since its debut, ensured that it became a cornerstone of English literature and a defining example of the novel as a literary form.12