Why did gift giving become part of some Hanukkah celebrations?

The practice of gift giving during Hanukkah emerged primarily in the mid-19th century in the United States as a way to increase the holiday's appeal to children and boost synagogue participation.12

Recognizing the popularity of Christmas among children during the same winter season, Reform Judaism rabbis such as Isaac Wise and Max Lilienthal sought to make Hanukkah a more engaging and festive experience. By adopting parallel traditions—including exchanging gifts, singing new songs, and using festive decorations—American Jews were able to maintain a distinct Jewish identity while participating in the broader culture of winter festivities. As Christmas became increasingly commercialized in the early 20th century, these practices became more firmly established as part of modern Hanukkah celebrations.123