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Why did Gloria Steinem put Wonder Woman in her classic costume on the cover of Ms. magazine?
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Wonder Woman
Lynda Carter as Wonder Woman.
In 1968, the character of Wonder Woman underwent a significant transformation in which she was stripped of her superpowers and her iconic costume to become an undercover adventure heroine.1
Feminist leader Gloria Steinem featured the character in her classic costume on the cover of the July 1972 debut issue of Ms. magazine to highlight the character's original identity and significance. This prominent display helped restore the character's profile, and shortly after the magazine's publication, Wonder Woman regained her powers and classic costume in the comics.1