Why are many fruits still harvested by hand for the fresh market?

For the fresh market, most tree and bush fruits are still harvested by hand primarily to maintain product quality and appearance. Consumers have become increasingly particular about the aesthetic and physical condition of the fruit they purchase, and hand-picking is the most effective method to minimize bruising and ensure the fruit meets high-quality standards, such as those categorized as Fancy or Extra Fancy.1

While mechanical harvesting methods—such as motor-driven tree and bush shakers—are utilized for fruit intended for processing or drying, these methods can cause damage to the produce. Growers and suppliers prioritize hand-harvesting to ensure that fruits reach the store with an attractive color and a smooth finish, as any fruit not meeting these strict quality standards is typically diverted to processing channels or sold as lower-grade products. Although future advancements in machinery may eventually allow for mechanical harvesting with minimal damage, hand-picking remains the standard for the fresh market to preserve the integrity of the fruit.1