Why are many fresh fruits still picked by hand?

For the fresh market, most tree and bush fruits are still harvested by hand primarily to maintain the high quality and appearance demanded by consumers. Because the public is increasingly particular about the aesthetic finish of their produce, growers prioritize methods that minimize bruising and physical damage to the fruit.1

While mechanical motor-driven shakers are used for fruit intended for processing or drying, hand picking remains the standard for fresh produce to ensure the fruit meets strict government-controlled grades, such as Fancy or Extra Fancy. Every effort is made during the harvesting and packing process to eliminate bruising, as damaged fruit is less likely to meet these quality standards and may be relegated to processing channels instead.1

Although future advancements in machinery may eventually allow for mechanical harvesting with minimal damage, hand harvesting currently remains the most effective way to deliver the smooth, attractive, and high-quality fruit that store managers and suppliers seek for the fresh market.1