Who evaluates a proposed research and development project before it is selected?

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In the context of business, a proposed research and development project is evaluated by a cross-functional group of experts. Specifically, each proposal must be studied by technical, commercial, financial, and manufacturing experts to ensure that the selected projects will utilize available resources in the most profitable manner.1

This evaluation process is part of the broader planning within an R&D organization, where a small management group typically sets priorities and budgets. Because R&D projects often involve complex trade-offs between development costs and predicted sales, these experts must coordinate to resolve various technical, financial, and managerial issues before a project is approved.1