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Web 2.0, term devised to differentiate the post-dotcom bubble World Wide Web with its emphasis on social networking, content generated by users, and cloud computing from that which came before. The 2.0 appellation is used in analogy with common computer software naming conventions to indicate a new, improved version. The term had its origin in the name given to a series of Web conferences, first organized by publisher Tim O’Reilly in 2004. The term’s popularity...