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In which direction are Hanukkah candles placed in the menorah?

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During the festival of Hanukkah, candles are inserted into the menorah (or hanukkiyah) from right to left, adding one additional candle each night.123

While they are placed in the menorah from right to left, the candles are kindled from left to right. This ritual is performed to commemorate the miracle of the oil in the Temple of Jerusalem, with the shammash ("servant") candle used to light the others.123