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How does reduplication intensify meaning in White Hmong?

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In White Hmong, reduplication—the doubling of a word—is a common morphological process used to intensify the meaning of the original term.1

For example, the adverb /ntau/, which means "much," becomes /ntau ntau/ when reduplicated, carrying the intensified meaning of "very much". This technique allows speakers to amplify the intensity or degree of the concept being described.1