How does Croatian purism treat words thought to have Serbian origins?

Croatian linguistic purism involves a long-standing practice of seeking to replace foreign or perceived non-native vocabulary with traditional or newly coined Croatian terms. Following the breakup of Yugoslavia in the 1990s, this movement became particularly strong in Croatia, where it included the active proscription of certain words based on their real or alleged Serbian origin.12

While this purist approach was most intense during the 1990s, it has become somewhat weaker since 2000. The process often involves replacing loanwords with native constructions; for example, the term sveučilište was created by combining sve (all) and učilište (place of learning) to replace the word univerzitet (university). Today, the standardizers of the Croatian language operate independently, no longer consulting with Serbian scholars to determine linguistic norms.21