How did the 1976 Superman vs. the Amazing Spider-Man crossover bring DC and Marvel together?

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Christopher Reeve as Superman in a blue suit with red cape and yellow belt, flying with one arm forward against a dark background in a publicity still from Superman: The Movie. — Superman Christopher Reeve in *Superman* (1978), directed by Richard Donner.

The 1976 publication Superman vs. The Amazing Spider-Man brought DC and Marvel together by uniting the two publishers on equal ground through a collaborative project. This 100-page, tabloid-sized special edition featured a momentous clash between the companies' top superheroes, which was followed by what was marketed as the greatest team-up of all time.1

The project was made possible through the cooperation of DC’s Carmine Infantino and Marvel’s Stan Lee, who worked together to nurture the bestseller. While the collaboration successfully merged the two iconic universes, plans for a sequel were ultimately abandoned after Infantino departed from DC.1