How did Hanukkah become more prominent in the United States during the 1800s?

In the mid-19th century, Hanukkah gained significant prominence in the United States as Reform Judaism leaders sought to revitalize the holiday.12

Cincinnati-based rabbis Isaac Mayer Wise and Max Lilienthal observed the popularity of Christmas among children and recognized an opportunity to increase synagogue participation. They worked to recast Hanukkah as a more engaging and festive celebration, specifically designed to appeal to younger generations.12

By positioning Hanukkah as a meaningful alternative during the winter season, these efforts allowed American Jews to maintain a distinct Jewish identity while participating in the broader cultural festivities of the time. This renewed focus on the holiday eventually spread beyond Reform circles, leading to the adoption of parallel traditions—such as gift-giving, festive decorations, and new music—that helped solidify Hanukkah’s status as a popular and enduring observance in American Jewish life.21