Why do chiral nematic reflective displays tend to be used for static images?

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Chiral nematic reflective displays, also known as cholesteric liquid crystals, are typically utilized for static images because they are relatively slow in their response time.1

These displays function by spontaneously ordering molecules into helical structures that reflect light of a specific wavelength, which corresponds to the pitch of the helices. While these devices offer high resolution and acceptable contrast, the process of switching the orientation of these helices using an electric field—to transition between a coloured reflective state and a scattering or black state—is not fast enough to support the rapid image changes required for dynamic content like video.1