How does an electric field change the orientation of liquid crystal molecules?

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In a liquid crystal display (LCD), an electric field is used to manipulate the orientation of liquid crystal molecules, which in turn alters the material's optical properties.1

When a small voltage is applied, the liquid crystal molecules align their axes either parallel or perpendicular to the direction of the electric field. The specific preferred direction of this alignment is determined by the molecule’s unique chemical structure.1

In common applications like the twisted-nematic cell, the molecules are normally arranged to rotate the polarization of light, allowing it to pass through crossed polarizers. When an electric field is applied, the molecules reorient to align with the field, losing their ability to rotate the light's polarization. This prevents the light from passing through the top polarizer, causing that portion of the display to appear opaque or dark. By selectively switching these fields on and off across a grid, the device creates the light and dark patterns necessary to form images.2