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How did the dispute between Macmillan and Amazon affect the sale of books on Amazon’s website?

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A person holds a Sony e-reader displaying text in front of a large illuminated sign reading e-book multiple times at the Frankfurt Book Fair in Germany. — e-book An e-reader on display at the Frankfurt Book Fair, Germany, 2012.

In 2010, a pricing dispute arose between Amazon and the publishing company Macmillan Books regarding the cost of e-books. When Macmillan threatened to remove its e-books from the platform, Amazon retaliated by removing all of the publisher's titles—both printed books and electronic versions—from its website.1

This standoff was short-lived, however. Within weeks, Amazon capitulated to the publisher's demands and allowed Macmillan, along with other publishers, to set their own prices for e-books.1