How did Radio Shack stores help sell the TRS-80?

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Radio Shack stores were instrumental in the success of the TRS-80 because they provided Tandy Corporation with an extensive, pre-existing distribution network that most early microcomputer start-ups lacked.1

By leveraging this established chain of retail stores, Tandy was able to sell the TRS-80 in significantly higher volumes than its competitors. This retail presence, combined with a breakthrough price of $399 for a fully assembled and tested machine, made the computer accessible to a wide audience. The success of this distribution strategy allowed the company to quickly expand its offerings, leading to the introduction of the more powerful TRS-80 Model II just two years later.1