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Why did minor league baseball attendance rise again in the early 1990s?

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Freddie Freeman of the Los Angeles Dodgers, wearing a white uniform and helmet, watches his hit while holding a bat during a game at Dodger Stadium. — Baseball Freddie Freeman, shown here in a 2023 game, was named World Series MVP in 2024 after hitting four home runs and driving in 12 runs for the Los Angeles Dodgers.

Minor league baseball attendance experienced a resurgence in the early 1990s due to several key factors:

Affordability: As ticket prices for Major League Baseball games increased, fans turned to the more budget-friendly minor league games.12
Infrastructure Improvements: The development of new stadiums and the renovation of existing facilities helped generate renewed interest in the sport.12
Enhanced Fan Experience: Minor league franchises successfully shifted their focus toward attracting families by offering a combination of baseball games and promotional entertainment.12

These efforts helped revitalize the minor leagues, which had previously seen attendance decline due to the expansion of major league television broadcasts and the loss of key territories in the mid-20th century.12