How did the James Bond film A View to a Kill increase snowboarding's popularity?

The 1985 James Bond film A View to a Kill served as a significant breakthrough for snowboarding's visibility. In the movie, professional snowboarder Tom Sims performed as the stunt double for actor Roger Moore during the film's snowboarding sequences.1

This appearance acted as a catalyst that both reflected and helped fuel the sport's growing popularity during a time when it lacked a mainstream fan base and faced widespread resistance from traditional ski resorts. By showcasing the sport to a global audience, the film helped bring snowboarding into the public consciousness, contributing to its eventual transition from a niche, nonconformist activity into a widely accepted and celebrated Olympic sport.12