How did the British Tenpin Bowling Association help develop bowling in Britain?

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The British Tenpin Bowling Association (BTBA) was formed in 1961 to help capitalize on the growing interest in tenpin bowling in Great Britain.

The association was established with assistance from the American Bowling Congress (ABC) as equipment manufacturers sought to expand into new international markets during the mid-1960s. By forming the BTBA, the organization was prepared to support the sport's expansion and the subsequent "bowling boom" that occurred in the country during that period.1