How did snowboarding's Olympic reception change at the 2002 Salt Lake City Games?

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Snowboarding’s reception at the 2002 Salt Lake City Winter Games marked a significant shift from its lackluster debut at the 1998 Nagano Olympics. While the sport's initial Olympic appearance was marred by poor broadcast timing and controversy, the 2002 Games saw the half-pipe event elevated to prime-time status in the United States. This increased visibility was bolstered by the dominant performance of American athletes, who swept the winner’s podium, helping to solidify the sport's mainstream appeal and acceptance within the Olympic program.1