Britannica Sources used in this answer

Why is titanium dioxide used as a white pigment in paints and paper?

Created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.

Titanium dioxide (TiO₂) is utilized as a white pigment in paints and paper primarily because of its exceptional ability to provide brightness and opacity.12

As a naturally occurring mineral, it is prized for its high refractive index, which allows it to effectively scatter light, thereby lending a brilliant white appearance and covering power to various coatings, inks, and industrial materials. Because of these unique optical properties, it is recognized as the most common white pigment used globally.12