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Why is the red ribbon a symbol of AIDS awareness?

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The red ribbon is a major international symbol of World AIDS Day and the broader movement to address the AIDS crisis. It was adopted worldwide in 1991 as a powerful emblem of solidarity and awareness in the fight against the disease.12

When worn, the red ribbon serves as a demonstration of an individual's or organization's commitment to supporting those affected by HIV and AIDS, advocating for better care, and working toward ending the public health threat posed by the virus.12