Why is ammonia removed from the reaction mixture as it forms in the Haber-Bosch process?

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In the Haber-Bosch process, ammonia is removed from the reaction mixture as it forms to ensure that an equilibrium favoring product formation is maintained.1

The synthesis of ammonia from nitrogen and hydrogen is a reversible reaction. By continuously removing the ammonia, the system is prevented from reaching a state of equilibrium where the reverse reaction could occur, thereby driving the process to favor the ongoing production of more ammonia.1