How does a column make an ion-exchange reaction proceed nearly to completion?

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An ion-exchange reaction is intrinsically reversible, but packing the exchanger into a column forces the reaction to proceed toward completion.1

This occurs because the solution flowing down the column is continuously exposed to fresh, unreacted exchanger. As the solution moves through the column, the exchange process advances incrementally: a reaction that is only partially completed in the first section of the column progresses further in each subsequent section. Consequently, the exchangeable ions are steadily adsorbed until they become analytically undetectable in the effluent. This process continues until the column becomes completely saturated with the ions.1