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How did the sex of the adult model affect imitation in the Bobo doll experiment?

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In the Bobo doll experiment, the sex of the adult model influenced how children imitated aggressive behaviour based on the nature of the aggression and gender-typing.1

Key findings regarding the influence of the model's sex include:

  • Physical Aggression: Both male and female children were more likely to imitate the physical aggression of male models than that of female models.1
  • Verbal Aggression: Children were more likely to imitate the verbal aggression of same-sex models.1
  • Gender Differences: While the study found that males were generally more prone to imitating physical aggression—a behavior viewed as more masculine-typed—there were no significant differences between genders regarding the imitation of verbal aggression, which is considered less sex-typed.1

Ultimately, the study suggested that the degree to which a behavior is perceived as appropriate for a specific gender plays a role in how children model the actions of adults.1