In late July 2026, shortly after the conclusion of the 2026 World Cup, FIFA president Gianni Infantino proposed the creation of a new entity, the FIFA Forward Enterprise (FFE), which would assume control of FIFA’s events and commercial operations, including future World Cups. Infantino said that the FFE would be funded by raising capital from external investors, including prominent venture funds. In response, the Union of European Football Associations (UEFA) and its 55 member associations on July 30 unanimously agreed to boycott any FIFA competitions, including World Cups, in protest of the investment proposal. In a statement, UEFA said, “The soul and governance of football are not assets to trade—especially with zero transparency as to who gains financially.” CONCACAF, the governing body for soccer in North America, Central America, and the Caribbean, and its 41 member countries also rejected the proposal. A day later, facing opposition on multiple fronts, FIFA terminated the FFE investment proposal.
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