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Why is The Secret History so popular?

Since its publication in 1992, Donna Tartt’s novel The Secret History has sold more than two million copies and been translated into about 40 languages. In the early 21st century it became a favorite book among the “dark academia” online subculture. Dark academia is characterized by a romanticization of traditional elite academia, references to classic literature, and a mysterious atmosphere, all of which is found in the pages of The Secret History. The novel has even been called the “urtext” of dark academia.