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Why is John 3:16 used in popular culture?

John 3:16 is one of the best-known Bible verses because it is frequently quoted in Christian preaching, evangelism, and worship. As a shorthand expression of the Christian faith, John 3:16 is also used in popular culture and is often displayed at American sporting events. Beginning in the 1970s, sports fan Rollen Stewart, known as “Rainbow Man,” helped popularize the reference by holding signs within view of television cameras. American football player Tim Tebow renewed its visibility in the 2000s. The reference has also appeared in commercial branding such as In-N-Out cups and Forever 21 bags.