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Why did the New York World stop publishing as a separate newspaper?

By 1930, The New York World’s circulation had fallen after the newspaper raised its price. The paper also faced heavy financial losses, leading Joseph Pulitzer II, the son of Joseph Pulitzer, to sell it to the Scripps-Howard chain. In 1931, the World was combined with the New York Evening Telegram to form the New York World-Telegram. That later newspaper continued publishing until 1966.