Miuccia Prada, originally named Maria Bianchi, is an Italian fashion designer who transformed her grandfather’s leather goods business, Fratelli Prada (“Prada Brothers”), into a leading luxury fashion house. One of her earliest ideas after taking over the family business was fashioning a line of unlabeled handbags out of a then unorthodox fabric called Pocono nylon—the durable water-resistant fabric often used to make military tents. The line was launched in 1979, but it was not successful until Prada redesigned the bag in 1985 with a gold chain strap and the triangular signature logo that would later become the brand’s trademark. In 1988 Prada debuted to critical acclaim her first ready-to-wear collection. The designs imparted an understated glamor and a refined elegance that stood in strong opposition to the overt sex appeal of many of the brand’s competitors.
verifiedCite
While every effort has been made to follow citation style rules, there may be some discrepancies.
Please refer to the appropriate style manual or other sources if you have any questions.
Select Citation Style