Dana White is the public face and CEO of the Ultimate Fighting Championship (UFC), the leading mixed martial arts (MMA) promotion company. White developed a love of fighting and combat sports from a young age and competed as an amateur boxer before helping transform MMA from a marginal, scorned discipline to a wildly popular and lucrative mainstream attraction. Known for his brash personality, he has attracted controversy for his hard-nosed stewardship of the UFC, political views, and personal conduct.
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