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Which film franchise made Brendan Fraser so popular?

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In 1999 Brendan Fraser introduced the world to adventurer Rick O’Connell in the action-adventure film The Mummy, a role that went on to become one of his most recognizable. The movie spawned sequels, with Fraser reprising his role in The Mummy Returns (2001) and The Mummy: Tomb of the Dragon Emperor (2008).