The New York Times acquired Wordle in 2022, for a price that was undisclosed but in excess of $1 million. Josh Wardle, Wordle’s creator, decided to sell the hugely popular game because the task of maintaining the game as its popularity skyrocketed became unmanageable. The game is free to play on The New York Times website. In 2026 NBC announced that Wordle would become a prime-time game show, hosted by Savannah Guthrie.
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