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What was the purpose of the CDC’s “Preparedness 101: Zombie Apocalypse” campaign?

In 2011 the U.S. Centers for Disease Control and Prevention (CDC) used the fictional idea of a zombie outbreak to promote real emergency preparedness. Its “Preparedness 101: Zombie Apocalypse” campaign encouraged people to think about supplies, emergency plans, and disaster readiness. The CDC later said that the unusual theme helped attract a broad audience to practical preparedness information.