The name Ebony was chosen by Eunice Johnson because ebony is a strong, solid wood from Africa, representing Black origins. John H. Johnson wanted to create a magazine in the style of Life and Look that featured beautiful photography and captured the art, culture, genius, and curiosity of Black life in America. He once said, “Before I started Ebony you’d never know from reading other publications that Blacks got married, had beauty contests, gave parties, ran successful businesses, or carried on any normal living activities.”
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