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What was the controversy about the American Eagle campaign featuring Sydney Sweeney?

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In 2025 American actress Sydney Sweeney was the subject of controversy over an advertisement that she did for the clothing brand American Eagle. The commercial in question had the tagline “Sydney Sweeney has great jeans,” and in it the she discussed the heritability of traits and genetics while indicating her blonde hair and blue eyes. While some thought the campaign promoted eugenics and Western beauty standards, others argued it was simply a play on words.