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What societal changes contributed to the rise of flappers?

Flappers emerged as a visible expression of new social freedoms and shifting gender roles in the late 1910s and ’20s. During World War I (1914–18) women had participated in the workforce and gained greater social and economic freedom and independence. Furthermore women gained the right to vote with the ratification of the Nineteenth Amendment in 1920. Both of these events served to expand the expectations for female independence and public presence, giving rise to flapper culture.