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What lasting impact did yellow journalism have on media?

Yellow journalism’s techniques, including banner headlines, the use of color, and at-times sensational content, influenced American newspapers and later media, including TV and the Internet. The existence of clickbait and “fake news” in the 21st century can be traced to the origins of yellow journalism. Today, as in the 1890s, sensational stories—including high-stakes elections and wars—drive increased traffic to news websites and viewership of news channels.