The oldest Thanksgiving Day parade in the U.S. is held in Philadelphia. In 1920 Gimbels staged a parade there to encourage holiday shopping. The department store continued to hold the event until closing in 1986. Philadelphia’s WPVI-TV (6abc) then became a cosponsor with several other businesses, including Boscov’s department store (1986–2007) and IKEA (2008–10). Since 2011 Dunkin’ Donuts and 6abc have sponsored the event, which is called 6abc Dunkin’s Thanksgiving Day Parade.
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