The labels “filmed for IMAX” and “shot with IMAX cameras” refer to the kind of cameras a movie used and the associated production processes. In 2020 the company launched the “filmed in IMAX” program, later renamed “filmed for IMAX,” under which it authorizes specific digital camera models to shoot movies certified for screening in its theaters by following specific guidelines. By contrast, movies shot on 15/70 IMAX film stock using specialized IMAX cameras have subsequently been branded as “shot with IMAX film cameras,” which indicates much higher-quality images, especially when paired with analog projection.
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