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What is Salesforce?

Salesforce is an American technology company that develops cloud-based software for customer relationship management and related business applications. Its services are sold primarily through a software-as-a-service subscription model. Founded in 1999 as salesforce.com by former Oracle executive Marc Benioff and three others, the San Francisco company changed its legal name to Salesforce, Inc. in 2022. Salesforce is the world’s largest provider of CRM software.