It is often claimed that IMAX stands for “image maximum.” However, there is no evidence that the company uses this expansion officially, including in marketing or press releases. Still, there is some basis for the expansion to be used informally: Graeme Ferguson, one of the co-founders of the company, explained that the idea for the name arose from switching around the phrase “maximum image,” which featured prominently in discussions about renaming the company from Multiscreen Corporation in the late 1960s.
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