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What contributed to the global popularity of Labubu dolls?

The global popularity of Labubu dolls surged after celebrities such as Rihanna, David Beckham, and Kim Kardashian posted about them on social media in 2024. The dolls are sold mainly in blind boxes, so customers do not know which doll they have until they open it. This has created a sense of mystery and surprise, further driving sales of the dolls.