In October 2025 Turning Point USA (TPUSA) announced that it was hosting an alternative Super Bowl halftime show the following year. The news came just weeks after Puerto Rican pop star Bad Bunny was selected as the halftime performer for Super Bowl LX. TPUSA dubbed its event the All-American Halftime Show, and scheduled performers included Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. The organization said that “We’re taking the American Culture War to the MAIN STAGE. No ‘woke’ garbage. Just TRUTH. Just FREEDOM. Just AMERICA.” The All-American Halftime Show appeared on various streaming platforms.
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