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How has the NFL supported flag football?

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The NFL has promoted flag football by transforming its Pro Bowl into a flag football game since 2023, staging the NFL FLAG Championships, and broadcasting games. It aims to make flag football safer and more affordable, attracting more youth participation. The NFL also successfully lobbied, along with the International Federation of American Football (IFAF), for flag football to be included as a sport at the 2028 Summer Olympics in Los Angeles.