After Louis Vuittonās death in 1892, his son Georges Vuitton took over, introducing the brand to the American market at the Worldās Columbian Exposition in Chicago in 1893 and creating the iconic LV monogram in 1896. By the 20th century, Louis Vuitton became synonymous with luxury, expanding into leather goods. The brand evolved from a family-run business to a global presence. In 1987 it merged with MoĆ«t-Hennessy, forming LVMH. By the 21st century, under Bernard Arnault, LVMH became the largest luxury-products company, and the Louis Vuitton brand had incorporated a full fashion range with top designers, including Marc Jacobs.
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