In 2004 Geena Davis founded the Geena Davis Institute on Gender in Media, an organization that highlights and seeks to correct gender imbalance and to challenge demeaning stereotypes in entertainment media. The institute partnered with the United Nations women’s agency and the Rockefeller Foundation on the first international study of gender images in movies in 2014. Davis was also named the United Nations special envoy for women and girls in information and communications technology in 2012.
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